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| © Ross Hamilton | ||
Dulin's Barnyard Analogy
Down on the Idea Farm
Mr. Dulin's reknown "Barnyard Analogy" outlines the seven
factors required to successfully grow an idea to fruition, a process
he calls Idea Farming:
Factors involved in bringing the ideas to fruition:
Dulin's Barnyard Analogy
Seed
=
Idea
Soil
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Market
Fertilizer
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Capital Investment
Farmers
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Manager(s) plural
Water
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Sweat/Luck
Fence
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Legal Protection
Weather
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Competitive Climate
Note "managers" are always plural, a reflection of the
many different types of managers needed in The Idea Farming process:
Inventors, Financial Managers, Marketing Managers, Production, Human
Resource Managers, Service, etc. This is why many start-ups come out
of teams of people, each having different skills, and together complimenting
each other. It is very rare that an Inventor is also good at finance,
marketing, general business management, etc.
The water for growing ideas comes from the sweat of the
entrepreneurial team, and it is interesting that the "luckiest" are
those that work the hardest. They make their own business "luck."
Mr. Dulin would be happy to discuss this in greater detail
with any client interested in exploring the wonderful world of intellectual
property.
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